Measurement and Tracking

This section of Driving Financial Sustainability of Byway Organizations provides suggestions for where to find assistance in objectively documenting the economic and social impact of your byway/byway organization and how to develop your own measurement and tracking tools.

Click on the links below to learn about:

• Apply Common Sense to Developing Your Own Measurement Resources - Dean Campbell of the Cherokee Foothills National Scenic Byway shares from his thirty-odd years experience with marketing and measuring the impact of businesses, industrial and retail operations.      

• Byway Conducts Own Economic Impact Study - A profile of Seaway Trail’s Road Scholar traveler tracking program

• Hollywood Connections: Tracking by Ticket Stub

• Marketing Research: Capturing Your Customer’s View - An America’s Byways Resource Center Tele-Workshop Fact Sheet with information on mail, intercept and telephone surveys, and a basic conversion study how-to

• North American Industry Classification System: Is Byway-Specific Coding Possible?

• Quantifying the Economic Impacts of Scenic Byway Designation - A research note from the National Scenic Byway Resource Center’s Economic Development Research Group

• Tracking Down Measurement Resources - Tracking and measurement suggestions from byway representatives

• Tracking Resources

• University-Based Tracking Resources: An Objective Measurement Option

• User Fee Demonstration Program Tested on Byways

• User Fee Programs May Offer Byways Income Opportunity - Learn more about how user fee programs work